About Us

Shhimmerz Jewellery, founded in 2013 has a simple thought at its centre- gorgeous jewellery should be accessible to all. And so, Jyoti Baid built the brand with two core principles: high-quality craftsmanship and unique designs that were accessible to all. Shhimmerz is at the convergence of high quality imitation jewellery and affordability. Without compromising on the quality and craftsmanship, Shhimmerz delivers elegance and fashion catering to both traditional and contemporary preferences.

Shhimmerz’s distinguishing factors is its wide range of styles and designs. From traditional Kundan and Polki sets that pay homage to cultural heritage to trendy statement pieces that embrace contemporary fashion, the brand offers a diverse collection to suit every taste and 

occasion. Whether it's a classic piece for a formal event or a bold accessory to make a statement, there is something to cater to every fashion preference. 

In addition to its exceptional craftsmanship and variety of designs, Shhimmerz is committed to affordability. The brand believes that looking stunning doesn't have to come at a high cost, making its jewellery accessible to a wide range of customers. By offering affordable prices without compromising on quality, Shhimmerz ensures that everyone can enjoy the beauty and elegance of their pieces.